IQ just picked up another award for its recent work for Cardinal Health, a global medical and surgical manufacturer and distributor. The Interactive Media Awards (IMA) honored IQ with the Best in Class ‘Medical’ award for The Healthcare Landscape site, awarding IQ an overall score of 490 out of 500.
Best in Class is the highest honor bestowed by IMA, representing the pinnacle of planning, execution and overall professionalism. To achieve this honor, IQ’s work had to successfully pass IMA’s comprehensive judging process, achieving excellent marks in each criteria – an achievement only a fraction of sites earn each year.
Congratulations to everyone on the team for this achievement!
I was on Ted.com the other day when I stumbled across a really awesome feature that I had not seen before. Behold: the interactive transcript.
Now, this feature may have been around for quite some time, but I surely had not ever seen the likes of it before. It works like this: if the video has been translated, there’s often a button in the top-right corner of the page that says Open Interactive Transcript. Once you open it, the entire speech is there. But what makes this so cool is that every sentence is linkable, and when you click on the sentence that you are interested in, the video jumps right there.
Click on the image below to check it out:
Now obviously, there are myriads of videos out there and not all of them need a feature like this. But there are so many that would benefit. Educational videos and political speeches are two off the top of my head. I imagine the tricky part of a feature like this is that you would need to have someone translate your video content first – but if video content is the main source of your web presence, perhaps that’s an avenue worth following.
Recently, we have been talking about the process of ‘distillation’ and how it works as a nice metaphor for what we do on a project. In the context of a project, we look to take in a large about of information and then reduce those findings to their essence. We look for the potent fundamentals and then formulate how those key insights can be applied to solve a larger problem.
As part of my research I have been reading and collecting articles on different types of distillation methods from, bottled water, whisky to white lightning. One article that stood out to me yesterday was an interview from GOOD Magazine on the politics of Legalizing Moonshine. Now, I’m going to rush off to start a still in my backyard but I love the quote that:
“…we are obsessed with finding things that are honest and real.”
With the time and effort it takes to produce collateral, why don’t we try a new way of giving out our info. Digital Business Cards aren’t new, but with digital devices being as regular as a watch or a wallet, wouldn’t it be nice if everyone had these? Call me lazy but I’m tired of entering numbers and emails into my phone and address book. Now I know they probably won’t replace nice card stock, but If I can get an impulse click that adds me to an address list rather than hoping I stay in their wallet, it might be worth the change.
Great article on Coke’s Design head David Butler in Fast Company that I read today courtesy of Mason Poe. Talks about the realization that “As life gets visually noisier, brands that dial back to their core essence stand out by contrast” such as Apple, Google, and Nike. The Coke design approach was based on a brief that was “..about bringing a simplicity to the language, about the bold use of the iconic bottle, a flat red, and a flat script… . Core brands need a timeless quality” Speaks to IQ’s mission “Complex made Simple”.
I love how the video shows the process of working on an idea from initial sketch to final execution. Now, the subject matter is a bit late (or early) for the holidays but the overall story is fantastic and makes me want to bust out my sketch pad.
We’ll turn off comments. I swear, we’ll turn this blog right around and you’ll never be able to comment again.
Oh, I’m just kidding. We love our commenters, but the web-based technology magazine Engadgetrecently did turn off comments because “tone in comments has really gotten out of hand.” This has led to some debate about the value of comments to user experience and whether online communities can self police.
Today, Engadget turned comments back on in a post titled: “Commenting on Engadget: a human’s guide.” As a reader, you’ll be able to turn comments off yourself if you want. You’ll also be able to up- or down-rank comments so that presumable the best will be seen and the worst will get buried. And their editors may delete comments that are offensive.
