IQ will be representing at Portfolio Night 8 this evening over at King Plow in Atlanta. Looking forward to meeting top new industry talent and seeing some great advertising. Be sure to stop by and say hi if you’re a student or recent grad looking for a creative gig.
Author Archive
April 19, 2010
0
AVTR Double Take
By joel krieger in Advertising, Inspiration, MeaningOne of the best print ads I’ve seen so far this year. This full page ad for the Avatar DVD release ran on the back of ESPN magazine. I had to flip through the whole thing to be sure it was really an ad and not a special feature. Aside from the inevitable “double-take” the [...]
March 5, 2010
1
OneDotZero; an identity for the digital age
By joel krieger in Innovation, Motion, design, digital, technologyWieden + Kennedy London created this brilliant ID on the theme of convergence and collaboration for OneDotZero. The identity was built by developing a custom generative software (processing I think) that pulls online conversations mentioning “onedotzero” from social networks and uses them to create an ever-changing identity. Sick.
Check it out here.
Tags: brand, identity, processing
March 1, 2010
1
The State of the Internet
By joel krieger in NewsVideo infographics via Good Magazine:
http://www.good.is/post/the-state-of-the-internet-infographic/
February 11, 2010
1
iq Launches UPS $100k Trackside Challenge
By joel krieger in NewsChallenge: How do you leverage an online racing sponsorship platform geared towards consumers to move the B2B needle? How do you increase shipping volume and generate business leads with a site originally built for the average joe race fan? Well, in this case we put $100,000 up for grabs in a match 5, lotto style [...]
Tags: game, IQ, launch, Trackside Challenge, UPS, UPS Racing
February 3, 2010
7
logo loco
By joel krieger in NewsSo we’re getting a new space — and a new brand to boot. Although we know a brand is so much more than fonts, colors and logos — it’s fun to look at some of the things we’ve played with along the way. Here’s a snapshot of some ideas we’ve explored.
February 3, 2010
1
Time Crunch
By joel krieger in NewsTime is one of those things we all wish we had more of. There never seems to be enough of it to accomplish all the things you want to. Of course, we’re all used to the deadline driven existence of advertising — and I’ve seen some really amazing things happen when a group of people [...]
January 31, 2010
3
Tell Me A Story
By joel krieger in Industry, Innovation, Story, digital, technologyFew would argue that storytelling is one of the most primal and powerful forms of human communication. But what is considered “narrative” these days is definitely up for debate. Because storytelling is such a huge part of what IQ does — we’re always keen on those that challenge the conventional definition of narrative and the [...]
Tags: narrative, Story, storytelling, technology