Author Archive

July 30, 2010 0

Start with Why

By Stephen in Meaning, brand

This TED talk by Simon Sinek has sparked much conversation at IQ:

July 29, 2010 0

Ira Glass on storytelling

By Stephen in Story, communication

Ira Glass (the genius behind This American Life), shares techniques for telling amazing stories.

July 28, 2010 2

Bear with me a moment

By Stephen in communication

Why do we sometimes say “bear with me” as we begin a story? Why do we sometimes ask an audience to hold their questions to the end of a presentation? Why is it important in some instances to communicate without interruptions?
Or is it because we want to reach the [...]

April 2, 2010 0

Ersilia

By Stephen in social media

Back in 1974, before the inventors of Facebook were born, Italo Calvino wrote a weird little book called Invisible Cities. In it he described an imaginary place called Ersilia:
In Ersilia, to establish the relationships that sustain the city’s life, the inhabitants stretch strings from the corners of the houses, white or black or gray or [...]

March 30, 2010 3

Brands and gifts

By Stephen in brand

When one person gives another person a perfect gift, the gift is valuable in three ways:

The gift itself is intrinsically valuable to the one receiving it.
The fact that the giver knows what the receiver will love demonstrates that the giver cares enough to reflect on what the receiver will value and this effort has yielded [...]