As IQ continues to evolve, each new project represents the best of what we can do as an agency.
SunTrust’s new real estate site is a good example. The site has three distinct faces: a broker upload site, an administrative suite of tools for property and broker management, and the public-facing web site. The entire site, [...]
Archive for the ‘IQ Pillars’ Category
September 7, 2010
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The SunTrust REO site
By Jeremy Conescu in Change, Innovation, News, design, technology
July 30, 2010
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Start with Why
By Stephen in Meaning, brandThis TED talk by Simon Sinek has sparked much conversation at IQ:
July 29, 2010
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Ira Glass on storytelling
By Stephen in Story, communicationIra Glass (the genius behind This American Life), shares techniques for telling amazing stories.
July 28, 2010
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A Spirit of Good
By Josh Webb in Change, Industry, NewsIf you haven’t noticed recently, there has been an encouragingly large amount of good being done in organizations. The Pepsi refresh project is a platform that allows causes to submit their ideas and they are voted on by a community. The winner gets a fairly large donation from Pepsi. American express has also joined the [...]
June 10, 2010
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The Powers of 10 (1968 video, by Charles and Ray Eames)
By Zach Pousman in Distill, IQ Pillars, Inspiration, Meaning, Motion, video
May 5, 2010
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Google Chrome advertisement – visual proof points
By Zach Pousman in Advertising, Distill, designBecause the characteristics of a product are frequently intangible, it can be hard to convey them in an marketing and advertising program. We have products and sites we’re working on now that are “efficient”, “flexible,” “easy,” “water-tight,” and “tasty.” [Note: those are not all the same product/service!]. Everyday, we take those intangible characteristics and make them real…
April 27, 2010
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Review: How Much Information?
By jeniferv in MeaningI recently read a report by the Global Information Industry Center at the University of California on a research study conducted to create a census of the world’s data and information in 2008. What a task! The goal of the study was to answer: How much data and information did people consume, what types, and [...]
Tags: content, information, value, video
April 19, 2010
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AVTR Double Take
By joel krieger in Advertising, Inspiration, MeaningOne of the best print ads I’ve seen so far this year. This full page ad for the Avatar DVD release ran on the back of ESPN magazine. I had to flip through the whole thing to be sure it was really an ad and not a special feature. Aside from the inevitable “double-take” the [...]
March 29, 2010
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We’re in The Future | A Perspective on Living with Technology
By Andrew Blair in Change, PeopleThe Olden Times
When I was a young boy, Little House on the Prairie was a popular G-rated TV show. I watched it all the time. When my parents would tuck me into bed for the night I often drilled them with questions about North American pioneers. “Mom, Dad, in the oldentimes”, I would begin; I’m [...]