Steve Jobs is not just a great business man and a very talented technologist. He has a very clear sense of what great companies need to do to cut through the noise of the marketplace. And that thing is to have a perspective, a point of view. Here he is talking about the “Think Different” [...]
Archive for the ‘brand’ Category
September 4, 2010
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Steve Jobs on the eve of introducing Apple’s famous “Think Different” campaign
By Zach Pousman in Advertising, Inspiration, brand, communication
July 30, 2010
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Start with Why
By Stephen in Meaning, brandThis TED talk by Simon Sinek has sparked much conversation at IQ:
July 10, 2010
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Getting Wise to Sweet Talk
By Tony Quin in brandJust finished the annual Society of Digital Agencies meeting in Vegas. Lots of great thinking. Biggest take-away for me is the need to redefine what we mean by brand. Consumer empowerment in the digital age has changed the game. Consumers are not only in charge, but know it. So what defines a brand has [...]
March 30, 2010
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Brands and gifts
By Stephen in brandWhen one person gives another person a perfect gift, the gift is valuable in three ways:
The gift itself is intrinsically valuable to the one receiving it.
The fact that the giver knows what the receiver will love demonstrates that the giver cares enough to reflect on what the receiver will value and this effort has yielded [...]