Archive for the ‘Inspiration’ Category

September 4, 2010 0

Steve Jobs on the eve of introducing Apple’s famous “Think Different” campaign

By Zach Pousman in Advertising, Inspiration, brand, communication

Steve Jobs is not just a great business man and a very talented technologist. He has a very clear sense of what great companies need to do to cut through the noise of the marketplace. And that thing is to have a perspective, a point of view. Here he is talking about the “Think Different” [...]

July 24, 2010 1

Technical Management in Digital Advertising

By Charles Duncan jr. in Advertising, Innovation, Inspiration, News, People, technology

Since my transition from developer to manager of developers 4 years ago, I’ve been fascinated with art of technology management within an advertising agency environment. While technology management is well documented for software development companies, little exist for the development of complex web applications within a creative based environment. Below are a few high-level thoughts [...]

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June 17, 2010 0

Why I do What I Do

By Tony Quin in Inspiration

I believe in living the creative life
Living it, dreaming big, tilting at windmills
Trying for the extraordinary
I believe creativity connects us to God or whatever you call the place where everything comes from
Creativity is a unique moment in time
It’s the magic sum of who we are
We change people with it
I believe we are a creative company
We [...]

June 10, 2010 2

The Powers of 10 (1968 video, by Charles and Ray Eames)

By Zach Pousman in Distill, IQ Pillars, Inspiration, Meaning, Motion, video
April 19, 2010 0

AVTR Double Take

By joel krieger in Advertising, Inspiration, Meaning

One of the best print ads I’ve seen so far this year. This full page ad for the Avatar DVD release ran on the back of ESPN magazine. I had to flip through the whole thing to be sure it was really an ad and not a special feature.  Aside from the inevitable “double-take” the [...]

April 10, 2010 0

MAGIC OUT THE WINDOW

By Tony Quin in Inspiration

Sometimes something happens that just seems so different and special that it has significance beyond itself. That is how I have felt about the Blue Herons out our window, and I have not been alone. I know that many of us at IQ have felt moved by their beauty and our closeness to another world. [...]