Archive for the ‘Advertising’ Category

September 4, 2010 0

Steve Jobs on the eve of introducing Apple’s famous “Think Different” campaign

By Zach Pousman in Advertising, Inspiration, brand, communication

Steve Jobs is not just a great business man and a very talented technologist. He has a very clear sense of what great companies need to do to cut through the noise of the marketplace. And that thing is to have a perspective, a point of view. Here he is talking about the “Think Different” [...]

July 28, 2010 0

The Big Ad Gig 2010

By Josh Webb in Advertising

My mom always said if you’re good at something, don’t give it away. But hey who cares, it’s for the ad council.

July 24, 2010 1

Technical Management in Digital Advertising

By Charles Duncan jr. in Advertising, Innovation, Inspiration, News, People, technology

Since my transition from developer to manager of developers 4 years ago, I’ve been fascinated with art of technology management within an advertising agency environment. While technology management is well documented for software development companies, little exist for the development of complex web applications within a creative based environment. Below are a few high-level thoughts [...]

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May 5, 2010 0

Google Chrome advertisement – visual proof points

By Zach Pousman in Advertising, Distill, design

Because the characteristics of a product are frequently intangible, it can be hard to convey them in an marketing and advertising program. We have products and sites we’re working on now that are “efficient”, “flexible,” “easy,” “water-tight,” and “tasty.” [Note: those are not all the same product/service!]. Everyday, we take those intangible characteristics and make them real…

April 19, 2010 0

AVTR Double Take

By joel krieger in Advertising, Inspiration, Meaning

One of the best print ads I’ve seen so far this year. This full page ad for the Avatar DVD release ran on the back of ESPN magazine. I had to flip through the whole thing to be sure it was really an ad and not a special feature.  Aside from the inevitable “double-take” the [...]