Steve Jobs is not just a great business man and a very talented technologist. He has a very clear sense of what great companies need to do to cut through the noise of the marketplace. And that thing is to have a perspective, a point of view. Here he is talking about the “Think Different” [...]
Archive for the ‘communication’ Category
September 4, 2010
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Steve Jobs on the eve of introducing Apple’s famous “Think Different” campaign
By Zach Pousman in Advertising, Inspiration, brand, communication
July 29, 2010
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Ira Glass on storytelling
By Stephen in Story, communicationIra Glass (the genius behind This American Life), shares techniques for telling amazing stories.
July 28, 2010
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Bear with me a moment
By Stephen in communicationWhy do we sometimes say “bear with me” as we begin a story? Why do we sometimes ask an audience to hold their questions to the end of a presentation? Why is it important in some instances to communicate without interruptions?
Or is it because we want to reach the [...]