As IQ continues to evolve, each new project represents the best of what we can do as an agency.
SunTrust’s new real estate site is a good example. The site has three distinct faces: a broker upload site, an administrative suite of tools for property and broker management, and the public-facing web site. The entire site, [...]
Archive for the ‘Innovation’ Category
September 7, 2010
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The SunTrust REO site
By Jeremy Conescu in Change, Innovation, News, design, technology
July 27, 2010
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The future of the Multi-Touch web
By Josh Webb in Innovation, digital, technologySo multi-touch is no longer the Minority Report of the future. The iPhone, iPad and iEverything else has helped pave the way for mainstream uhhh… touching. This is all cool and everything, but currently designers are tied to making an application when they want to design for multi-touch. With the release of the Magic trackpad [...]
July 24, 2010
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Technical Management in Digital Advertising
By Charles Duncan jr. in Advertising, Innovation, Inspiration, News, People, technologySince my transition from developer to manager of developers 4 years ago, I’ve been fascinated with art of technology management within an advertising agency environment. While technology management is well documented for software development companies, little exist for the development of complex web applications within a creative based environment. Below are a few high-level thoughts [...]
Tags: Innovation, People, technology. management
May 23, 2010
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Platforms – The Next Opportunity?
By Tony Quin in Innovation, strategyOver the last year we have increasingly been working to figure out where the opportunities are going to be in the next couple of years. Our work in widgets, apps, mobile, data visualization and the like first pushed us to what we call data driven dashboards and now beyond that to platforms. Platforms are consumer [...]
April 19, 2010
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Recap of ACM CHI 2010 conference (UX, HCI, design)
By Zach Pousman in Innovation, design, digitalI had the pleasure of attending the CHI 2010 conference, the premier annual venue for advances in human computer interaction, which was held right here in our hometown of Atlanta, GA last week. The conference brings together academic researchers, industrial labs (like Microsoft Research, IBM Research, and Intel’s People and Practices / Digital Home Group), [...]
March 23, 2010
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You too can buy a TV spot…
By Zach Pousman in Innovation, videoGoogle has a beta release of a TV advertising campaign product. With sophisticated targeting (by traditional demographic, psychographic, and income breakdowns), Slate TV did a little test of a weird little advertisement they produced. Their ad ran 54 times on major cable stations (and very late at night) at a cost of $1300. It produced 1,000+ click throughs from 1.3 million impressions.
March 22, 2010
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The Last Advertising Agency on Earth
By rkadgirl in Change, Industry, Innovation, digitalGreat piece for Flash in the Can.
The Last Advertising Agency On Earth from FITC on Vimeo.
March 7, 2010
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Conan O’Brien: a Man, a Brand, a Twitter Account
By Emily Leahy in Innovation, Story, strategy(Conan’s March 2nd Tweet)
Conan O’Brien tweeted for the first time on February 24th, 2010 and already has close to 600,000 followers. Unlike other celebrities who tend to tweet either too much, too little, or inconsistently, he only posts one message a day. If you’re a follower, his single tweet stands out to you. Why? For [...]
Tags: brand, brand story, conan obrien