Our new multi-channel campaign for Pennington wild bird seed is rolling out. This billboard spectacular just went up in Nashville. TV, Radio and digital are coming along with new packaging and display in Walmart. It’s “Great Entertainment for your Yard” from IQ. We created the entire campaign, from concept and positioning to media. More to [...]
Archive for the ‘design’ Category
September 7, 2010
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The SunTrust REO site
By Jeremy Conescu in Change, Innovation, News, design, technologyAs IQ continues to evolve, each new project represents the best of what we can do as an agency.
SunTrust’s new real estate site is a good example. The site has three distinct faces: a broker upload site, an administrative suite of tools for property and broker management, and the public-facing web site. The entire site, [...]
May 5, 2010
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Google Chrome advertisement – visual proof points
By Zach Pousman in Advertising, Distill, designBecause the characteristics of a product are frequently intangible, it can be hard to convey them in an marketing and advertising program. We have products and sites we’re working on now that are “efficient”, “flexible,” “easy,” “water-tight,” and “tasty.” [Note: those are not all the same product/service!]. Everyday, we take those intangible characteristics and make them real…
April 19, 2010
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Recap of ACM CHI 2010 conference (UX, HCI, design)
By Zach Pousman in Innovation, design, digitalI had the pleasure of attending the CHI 2010 conference, the premier annual venue for advances in human computer interaction, which was held right here in our hometown of Atlanta, GA last week. The conference brings together academic researchers, industrial labs (like Microsoft Research, IBM Research, and Intel’s People and Practices / Digital Home Group), [...]
March 7, 2010
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Burkman Bros. F/W ‘10 Collection
By Charles Duncan jr. in Motion, design, digitalThe clothing company Burkman Bros utilizes animation and video to preview their Fall Winter 2010 collection. Typically these previews are photo and print based so it’s nice to see a designer using additional digital mediums to preview their work.
March 5, 2010
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OneDotZero; an identity for the digital age
By joel krieger in Innovation, Motion, design, digital, technologyWieden + Kennedy London created this brilliant ID on the theme of convergence and collaboration for OneDotZero. The identity was built by developing a custom generative software (processing I think) that pulls online conversations mentioning “onedotzero” from social networks and uses them to create an ever-changing identity. Sick.
Check it out here.
Tags: brand, identity, processing
February 25, 2010
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Flyfire: mini-helicopters create futuristic 3D display
By Charles Duncan jr. in Innovation, Motion, design, digital, technologyThe basis of most 3D systems is to “trick” our eyes into believing that an image shown on a flat screen has three dimensions, but what if you could throw away the screen entirely! It sounds simply too far-fetched and impossible to choreograph, but that’s exactly what researchers MIT’s SENSEable City Lab and Aerospace Robotics [...]
February 19, 2010
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Much better than okay.
By Boutté in Motion, Music, design, videoI have been obsessed with music videos lately. For the most part, because they’re making a come back as real narrative pieces of art, and secondly because I want to know who is watching them and why, since the MTV of my youth died a long time ago.
When I came across a video for one [...]
February 15, 2010
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Graffiti Analysis from BLK River
By Mason Brown in Motion, Typography, design, digitalGraffiti Analysis is an extensive ongoing study in the motion of graffiti. Custom software designed for graffiti writers creates visualizations of the often unseen motion involved in the creation of a tag. Motion data is recorded, analyzed and archived in a free and open database, 000000book.com, where writers can share analytical representations of their hand [...]