Interesting bit of meta marketing. An old, established Canadian cereal called Shreddies (picture Life Cereal) was looking for a way to revitalize the brand. As a kind of joke, one of the agency’s interns (Ogilvey Canada) suggested they turn the square cereal on its side and call it “New and Improved” Diamond Shreddies. Well, everyone [...]
Archive for May, 2008
May 27, 2008
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Daily Brands
By Mason Poe in NewsA Toronto blogger mapped her supposed brand interactions on a typical Friday in logos. I think she got more interested in humor than faithfulness at the end, but it’s an interesting way to look a consumer’s overall brand ethos.
by Brandon Barr | photo by: xoxoryan
May 27, 2008
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Borders Jumps Back Into Online Retailing
By Mason Poe in IndustryAfter 7 years of being paired with Amazon, Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.
The site
The centerpiece of the site is “The Magic Shelf.” [...]