Archive for February, 2009

February 23, 2009 0

iPhone apps as Microsites?

By Josh Webb in digital

So the iPhone is super successful and we all know it. Sure it doesn’t have as much U.S. market share as the Blackberry; but being second place in less than a year is really saying something. This may actually be a viable place for real interactive marketing. Currently the apple mobile app store is being [...]

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February 19, 2009 1

Joel Krieger Becomes IQ’s Creative Director

By KatMcCluskey in News

IQ has announced that Joel Krieger has assumed the leadership of the creative group within the agency. Rising through the ranks from art director to associate creative director, he will report to Executive Creative Director and agency founder Tony Quin.
“Joel is one of the sharpest, most creative leaders I have worked with. I am very excited to have him [...]

February 17, 2009 2

Producer Season

By Mason Poe in Industry

I’m not a Producer but I have a huge amount of respect for their often unpublicized craft and involvement in the creative process. So today, when by chance I found two huge resources of producer insights, I couldn’t be more excited.
The first was in the form of iPro, the self-proclaimed Interactive Producers Blog. The blog [...]

February 16, 2009 0

The Gift that Goes on Giving

By Tony Quin in Industry

As we watch consumer purchasing collapse all around us a big question is “what should brands do?”. Clearly just putting out more ad campaigns is a risky business since few messages these days seem to be able move consumers to action short of “Fire Sale!” So why not take those dollars and invest them [...]

February 6, 2009 0

Synoptic Data Visualization

By IQ in design, technology

 
Synoptic is a 3D interactive infographic based on a meteorological data set from Augsburg, Germany. Users can select environmental attributes to explore, alter time-spans, and detect patterns over time on a three-dimensional line graph landscape.
by Mason Brown

February 3, 2009 2

FLARToolkit Demo

By IQ in design, digital

This demo was built with the FLARToolkit by Japanese developer Saqoosha. The shape recognition library is used in conjunction with the video camera to create a very unique interactive experience.
by Mason Brown