A study today reported that the average American is now in front of a screen for an average of 8.5 hours a day. I guess as a digital marketer I should be excited about that, but is anybody else concerned? If I had not and did not read as much as I do I couldn’t [...]
Archive for March, 2009
March 27, 2009
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I’m not dead yet.
By IQ in IndustryConventional wisdom (and a lot of data) shows that newspapers are a dying breed, right? Papers are closing down, layoffs, plummeting readership and advertising revenue…all signs pointing to the fact that newspapers are a dead industry.
But there’s a category of newspapers that challenge this assumption (or assertion). Listen to the podcast (or read the transcript) [...]
Tags: audience, customer experience, customer-focused, newspapers, user
March 25, 2009
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Beta World.
By IQ in Industry, Innovation, News, design, digital, memes, technology, videoAs an interactive producer it is my role to take a client from project inception to launch. At IQ we employ a standard process that is adapted to the needs of each client and project. Often getting a large group of project stakeholders on the same page can prove a more complex part of [...]
Tags: beta world, communications, launch, marketing
March 24, 2009
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Predicting Success in an Unpredictable Marketplace.
By IQ in Industry, digitalOK, the economy sucks, companies are scared but lets get on with our lives. The question really is how do you predict success in an unpredictable marketplace? Even more, how do you predict what will be viral or predict what messages will cause a user to spend their precious cash on your product. The answer [...]
Tags: Add new tag, digital, interactive, ROI
March 20, 2009
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A Typical IQ Workday!
By IQ in NewsIt is often times that our folks at IQ are working remotely from locations around the globe. This is one of those times.
Tags: cat, IQ Interactive, mason, video chat, zach
March 19, 2009
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Evernote
By Mason Poe in IndustryI love Evernote. I know, love for an application is an odd proposition, but once and a while something comes along that is so helpful and convenient that it deserves a special bit affection.
So, what is Evernote? “Evernote is a software application that allows users to capture information of various types, including text notes, mobile [...]
Tags: Evernote, productivity
March 18, 2009
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Innovate or Hate
By IQ in Industry, Innovation, digitalEver since the economy started taking a turn for the worst and we could see the impact it was having on the way brands marketed themselves, I’ve been noodling and having discussions around this topic: What technologies or platform(s) will define the next era of the Web coming out of these hard times?
There is a [...]
Tags: digital, Innovation, internet, opportunity