NEW YORK, NY, May 27, 2009 – IQ Interactive has been selected by CIT, a S&P 500 company, as their digital agency of record after a comprehensive review. Dan Infanti , Vice President and Director, Brand Marketing and Communications noted, “We were aware of IQ because of their innovative work for UPS and their selection [...]
Tags: account wins, CIT, digital AOR, financial, IQ Interactive
In recent weeks we have had the good fortune to win a number of competitive pitches. After one of them our new client gave us some insight as to why we prevailed. “IQ Interactive was the only agency that not only talked about user experience, but actually created one in your proposal. The other agencies [...]
Tags: pitches, presentations, visual
I just read an article in Adweek about digital design shops that are trying to become digital ad agencies. The companies mentioned are brilliant design agencies that have recognized that their future lies in having a direct relationship directly with clients and that means owning the thinking that goes into the work, as well as [...]
Tags: Adweek, agency, digital, production
ATLANTA, GA (May 4, 2009) – In the latest move by a major city newspaper to grow its readership, The Atlanta Journal-Constitution launched today a new advertising campaign around the theme “Unplug. It’s Sunday.” With TV spots, web ads and a Web site, the new campaign focuses on the newly redesigned Sunday paper, and plays [...]
Tags: AJC, digital, integrated campaign, newspaper, offline, online