Archive for June, 2009

June 18, 2009 0

Digital Technology Maven, Charles Duncan, Jr. Joins IQ Interactive.

By IQ in Industry, News, technology

ATLANTA, GA – IQ Interactive, a leading strategic interactive agency, announces the addition of Charles Duncan, Jr, as the agency’s new Director of Technology. Charles brings over 10 years of experience in the interactive industry having served in technology leadership roles at leading digital agencies, AKQA and R/GA.
As Director of Technology, Charles will lead technology [...]

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June 1, 2009 0

Social Media Strategy Guideline #4: Wear a TUTU.

By IQ in Industry, Innovation, digital, video

Don’t you want to put on a ring of fluffy pink tulle, record yourself doing the Running Man, and post it on YouTube for the world to laugh at?  No?  Then put on our figurative TUTU, which stands for Test, Understand, Test, Understand.  Now that you have business objectives in place, charted out what you [...]

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June 1, 2009 2

Pumping Content to the Masses

By IQ in Industry, Innovation, digital, technology

I was pumping gas the other day and where I would normally find myself watching the price tick up, I found myself watching streaming programming on a large digital screen above the gas tank. It is called PumpTop TV. It is an installation that any gas station can use regardless of their brand.
Among the content, [...]

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