Steve Lohr’s piece in the NYT this morning credits Apple’s success to what they cut out. Steve Jobs as the editor in chief and Apple as paragon of “design restraint” may be the model for all consumer connections in a time, attention starved world. IQ’s guiding principle Complex Made Simple; translates as choice management: less [...]
Few would argue that storytelling is one of the most primal and powerful forms of human communication. But what is considered “narrative” these days is definitely up for debate. Because storytelling is such a huge part of what IQ does — we’re always keen on those that challenge the conventional definition of narrative and the [...]
Tags: narrative, Story, storytelling, technology
IQ is a Digital Advertising Agency. But is that already starting to sound superfluous? Within a year or two all agencies will be digital or they won’t be doing much that’s important. Ad agencies will all have to be digital experts just like they used to have to be broadcast or print experts. The real [...]
Hitler has been dreaming about the day that Apple’s newest device will be announced. That day has come and he is not pleased
There is a recurring theme that keeps popping up on tech blogs regarding HTML 5 – the idea that it is going to kill off Flash and Silverlight. These comments are frequently in response to folks complaining about the lack of Flash support on a given device, usually mobile devices or devices that aren’t running [...]
Overheard in the office…”People don’t design websites for people who don’t use websites.”…Good to know…Note to self…
Twitter: @TheJayJones
Posted by Winston Quin
Peter Sell recently game a fantastic presentation at the APG’s Battle Of Big Thinking meeting in the UK. In the talk Peter gives some background on his ideas ranging from: the abyss of mobil marking, the disdain for advertising, the good old days, his extensive experience as a professional gambler, how Bill Baily thinks of his [...]
I was just remembering when creating an amazing flashy portfolio site was a requirement. It had to show every bit of your skill in one “heavily preloaded” presentation. Now, nobody has the time or patience to sit through anything that doesn’t prove you can create real work for real clients. The only portfolio sites I [...]
Alan Kay: “When the Mac first came out, Newsweek asked me what I [thought] of it. I said: Well, it’s the first personal computer worth criticizing. So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight [...]