Last Thursday, IQ CEO Tony Quin, addressed the 2010 graduates in Masters of Interactive Media at Elon University in Elon, North Carolina. In his commencement speech, Tony reflected on the evolution of the digital landscape and shared his vision for the future. Here is what he said in his speech. The entire video [...]
Archive for May, 2010
May 23, 2010
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Platforms – The Next Opportunity?
By Tony Quin in Innovation, strategyOver the last year we have increasingly been working to figure out where the opportunities are going to be in the next couple of years. Our work in widgets, apps, mobile, data visualization and the like first pushed us to what we call data driven dashboards and now beyond that to platforms. Platforms are consumer [...]
May 20, 2010
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Portfolio Night 8
By joel krieger in NewsIQ will be representing at Portfolio Night 8 this evening over at King Plow in Atlanta. Looking forward to meeting top new industry talent and seeing some great advertising. Be sure to stop by and say hi if you’re a student or recent grad looking for a creative gig.
May 17, 2010
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IQ Wins Gold at the FCS Portfolio Awards
By melissa in NewsIQ was awarded the Financial Communications Society (FCS) Portfolio Gold Award last Thursday for the New York Life Guarantees Matters site. The Gold award is the top award in the Consumer Retail, Website category, and is one of the most prestigious awards in the financial services industry. The awards ceremony was held in New York [...]
May 5, 2010
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Google Chrome advertisement – visual proof points
By Zach Pousman in Advertising, Distill, designBecause the characteristics of a product are frequently intangible, it can be hard to convey them in an marketing and advertising program. We have products and sites we’re working on now that are “efficient”, “flexible,” “easy,” “water-tight,” and “tasty.” [Note: those are not all the same product/service!]. Everyday, we take those intangible characteristics and make them real…