Time is one of those things we all wish we had more of. There never seems to be enough of it to accomplish all the things you want to. Of course, we’re all used to the deadline driven existence of advertising — and I’ve seen some really amazing things happen when a group of people focus intensely on a problem for a short period of time. I think it’s because being short on time forces you to make decisions. Decisions that would otherwise be delayed for a myriad of reasons. These delays are huge speed bumps for momentum — the longer it drags on, the more unfocused the team becomes. Some of our best work has been done in a tight (but realistic) time frame, with an intensely focused team and active client participation. But it’s really interesting to see what happens when you take this to the extreme. Recently, Poke London closed it’s offices for a day and split everyone into teams to see what online mischief they could create in 24 hours. Reminds me of Glyph, the short film IQ created last year for the 24 hour film race. Anyhow, here’s a summary of what they came up with: http://www.pokelondon.com/story/fun-stuff/hacked/
The Holy Sandwich www.theholysandwich.com
Egg Watchers www.eggwatchers.com
That’s a Cappuccino www.thatsacappuccino.com
Tracka2 www.tracka2.com
Al Pieda www.al-pieda.com
TasteBuddi www.tastebuddi.es
that egg watchers video is hilarious