Challenge: How do you leverage an online racing sponsorship platform geared towards consumers to move the B2B needle? How do you increase shipping volume and generate business leads with a site originally built for the average joe race fan? Well, in this case we put $100,000 up for grabs in a match 5, lotto style game. Players earn game-plays by entering tracking numbers or completing a shipping lead form.
Click here to play the Trackside Challenge.
Here’s how it works:
Select any 5 UPS shipments to see what’s inside. If all 5 match, you win! But watch out for the other delivery guys — UPS is the only delivery company trusted trackside by NASCAR. So if you find one, it’s game over!
Tags: game, IQ, launch, Trackside Challenge, UPS, UPS Racing
can you give me a user name please? I don’t want to sign up. my son said to never share my email with anybody.