(via anecdote)
This is a great example of brand storytelling. It’s wonderful to hear a company’s founder describe the philosophy behind the brand and the origami visuals are really engaging. Even though I’m a barefoot runner, I sort of want to go out a buy a pair of ASICS now.
Tags: brand, origami, storytelling
I’m afraid to fly. It’s a long story. So to prepare for a recent flight to New York, I knew I’d need something to distract myself. Storytelling has been on my mind and I wanted to find some great stories from real people. Luckily, I stumbled on to The Moth’s podcast on iTunes. Some stories [...]
Tags: not-for-profit, storytelling
Few would argue that storytelling is one of the most primal and powerful forms of human communication. But what is considered “narrative” these days is definitely up for debate. Because storytelling is such a huge part of what IQ does — we’re always keen on those that challenge the conventional definition of narrative and the [...]
Tags: narrative, Story, storytelling, technology